A New Balance personal project about defining ‘Run Your Way’ for the next generation.
Activity & Challenges
For me, Run Your Way means playing badminton.
Badminton is full of contrasts. It’s community-driven, full of laughter, and shared moments with friends.
On the other side, it’s also fierce. During a competition, your alter ego takes over and you push until your toes feel like they might fall off.
In both moments, whenever your alter ego takes over, you celebrate small victory along the way.
Lunging
The challenge I experienced personally was my toe keeps hitting on the front of the shoe causing my toes to feel pain and discomfort during long games
Side-step
Badminton requires a lot of quick side to side movements causing risks in ankle rolls.
Jumping
Many shoes today has stiff midsoles with TPU shank and carbon fiber. While they add stability, they make the shoe feel bulky.
Value Proposition
Create a badminton shoe for the future rising independent that supports intense court movements (lunging, side-step, jumping) that is lightweight (sustainable).
Ideations
Tech Pack
Gravity Sketch
Real Life
